Roads & Transport Authority & Byron Liquor Accord
Roads and Transport Authority & Byron Liquor Accord
To re-educate and remind drivers of the legal dangers of driving whilst under the influence of alcohol and the role of the Police and the RTA, in particular their anti drink-driving campaign. Byron Bay had the 5th worst record in Australia. We were able to utilise all our 3 advertising vehicles services to help the RTA deliver a successful awareness campaign that saw a significant reduction in people being caught behind the wheel whilst over the limit.
All drivers. Byron & Northern Rivers. Locals, tourist & backpackers. Where they stay before they go out, while they go out, when they come home and where they wake the next day.
1) Flush Media: A3 and A4 Washroom posters in community, backpacker and licensed venues(bars, restaurants and café’s) throughout the Northern Rivers.
2) Cinema: 1000 Ads, 12 months. “Get a Taxi or get a Lawyer” & bonus local radio Ad.
3) Byron Inside Out: In conjunction with the Byron Liquor Accord, 1 A4 Page (Bottle & Handcuffs) in the 800 in-room guest compendiums reaching 200,000 Tourists
"Both the RTA & Byron Liquor Accord have given us feedback that Cinema, Byron Inside Out & Flush Media were very cost effective advertising mediums. As part of an integrated campaign we helped deliver a drop in the Drink Driving numbers for the region."