Holdsworth House Medical Practice

Client
Holdsworth House Medical Practice, Sydney & Byron Bay.
Campaign
First campaign - To increase number of young males (locals & travellers) to make an appointment.
Second campaign – To promote women’s health checks.
Third campaign – To advertise the surgery was now open on Saturdays with a focus on backpackers/tourists.
Target market
Gender specific. Locals, tourists & backpackers.
Media
First = A3 and A4 Washroom posters only in Men’s toilets. In community, backpacker and popular, busy venues throughout Byron Bay.
Second = Gender specific advertising only in the Ladies’ to promote women’s health checks.
Third = Backpackers, restaurants, community venues and cinemas.
"Flush Media is a unique medium to reach a wide range of audience – we have a targeted message each time and they worked well."
Renvia Kong,Manager, Holdsworth House Medical Practice, Sydney