Go Sea Kayak

An in-room guest compendium and comprehensive guide to Byron Bay.

Go Sea Kayak

Go Sea Kayak, Byron Bay

Campaign Aim
To promote a dolphin / sea kayaking tour. Design to include a success measure and points of difference in a locally competitive market.

Target market
Domestic and international tourists.

We suggested a full page Ad in the Sports and Activities section of Byron Inside Out. Their target demographic matches exactly the compendium’s readership. Only this size of Ad positioned the client favorably with their competition. The client has regularly re-subscribed and has expressed continued satisfaction in the customers our campaign has brought them.