Go Sea Kayak
Go Sea Kayak, Byron Bay
To promote a dolphin / sea kayaking tour. Design to include a success measure and points of difference in a locally competitive market.
Domestic and international tourists.
We suggested a full page Ad in the Sports and Activities section of Byron Inside Out. Their target demographic matches exactly the compendium’s readership. Only this size of Ad positioned the client favorably with their competition. The client has regularly re-subscribed and has expressed continued satisfaction in the customers our campaign has brought them.